Let’s be honest. How often do you find yourself on the verge of booking a holiday after scrolling past a dreamy Instagram photo of some faraway destination? As much as I like to advocate transporting yourself to somewhere a little-less-known, I can admit that I’ve been drawn in by the allure of Insta-famous locales – from the gardens of Marrakech to the balloon parks of Cappadocia, these tourist traps are wallet-damaging eye-candy.
Recently, I had the pleasure of sitting down with social media guru Elizabeth Puddicombe, founder of social-first marketing agency Puds & Co and fellow travel blogger Charlotte to discuss this growing trend. Listen to our thoughts below.